Insurance Agency in Trenton, NJ

Satisfying the insurance needs of individuals, families, and businesses since 1955.

Harrah & Associates Serving Mercer County, New Jersey

From our headquarters in Mercerville, in the Trenton area of New Jersey, Harrah & Associates Insurance Brokers has been satisfying the needs of individuals, families, and businesses since 1955.

We’re proud of our heritage and the state capitol that anchors our region. Trenton and the surrounding region is our home, our roots and home to many of the families and businesses we serve.

Get in touch with an insurance agent today.

About Trenton, NJ

The city of Trenton is located in Mercer County, and is the state capital of New Jersey, although it directly borders the Philadelphia metropolitan area. Its motto is “Trenton Makes, The World Takes”.

English Quakers led by Mahlon Stacy first settled into this area known as the Falls of the Delaware in 1679, seeking religious freedom after facing persecution in England. Trenton was founded on June 3rd, 1719 and at first named “Trent-towne”, after William Trent, a well-known Scottish trader and merchant in New Jersey and Pennsylvania. Trent had purchased most of the land from Stacy’s family.

The Battle of Trenton on December 26, 1776 was an important turning point in the American Revolutionary War, as it was George Washington’s first military victory. Washington’s troops crossed the Delaware River north of Trenton the night before, and he successfully led them to capture ⅔ of the Hessian forces, boosting the Continental Army’s dwindling morale and inspiring enlistments.

Trenton first became the state capital in 1790, and during the War of 1812, it served as the primary hospital facility for the U.S. Army at a temporary location on Broad Street. Through the 19th Century, Trenton experienced growth from many Europeans traveling for work. A new government was adopted in 1837, will many laws that still remain in place today.


According to the United States Census Bureau, Trenton had a population of 84,964 residents as of 2017.

The average household size was 2.79 members, while the average family size was 3.40, reported by a 2010 census. The median household income was $36,601 and was $41,491 for families.

A 2000 Census reported the top 10 ethnicities in the city were:

  • African American
  • Puerto Rican
  • Italian
  • Irish
  • Polish
  • Guatemalan
  • English
  • Jamaican
  • Hungarian
  • Mexican


According to the United States Census Bureau, as of 2015, Trenton had a total area of 8.155 square miles, which includes 7.648 square miles of land and 0.507 square miles of water.

While it is located in the center of the state, many consider it part of North, Central and South Jersey.

Trenton borders many townships, including Ewing, Hamilton and Lawrence Townships in Mercer County, and Falls Lower Makefield and Morrisville in Bucks County, PA.

Historical Landmarks

Some notable landmarks in Trenton include:

Local News & Events

For the latest news and happenings in Trenton, residents can reference the following resources:

Large Corporations

Trenton, New Jersey is home to many large corporations. This list includes, but is not limited to:

Area & Zip Codes

The only Area Code for Trenton is 609.

There are many more Zip Codes. They include:
08601, 08602, 08603, 08604, 08605, 08606, 08607, 08608, 08609, 08610, 08611
08618, 08625, 08629, 08638, 08645, 08646, 08647, 08666, 08695


Trenton, NJ is broken down into four primary neighborhoods, including Downtown, East, South and North.

  • Downtown Trenton – Hanover/Academy and Mill Hill
  • East Trenton – Coalport/North Clinton, Ewing/Carroll, Greenwood/Hamilton, Villa Park, Wilbur Western Trenton, Berkeley Square, Cadwalader Heights, Central West, Fisher/Richey/Perdicaris, Glen Afton, Hillcrest, Hiltonia, Parkside, Pennington/Prospect, Stuyvesant/Prospect, The Island and West End
  • South Trenton – Chambersburg, Chestnut Park, Duck Island, Franklin Park and Lamberton/Waterfront
  • North Trenton Battle Monument (Five Points), North 25 and Top Road

Information for Drivers

Major roadways in the city include:

  • U.S. Route 1 Business – A four-lane road that provides an alternate route to the Trenton Freeway
  • Trenton Freeway – Runs from Key West, Florida to Fort Kent, Maine
  • New Jersey Route 26 – A state highway that runs along Livingston Avenue from U.S. Route 1. Was originally part of the Trenton and New Brunswick Turnpike
  • New Jersey Route 29 – Was originally designed to run from downtown Trenton to Newark. Now a mix of freeway and highway roads

There are a number of bridges across the Delaware River that connect the city to Pennsylvania and are owned by the Delaware River Joint Toll Bridge Commission. This includes:

  • Trenton–Morrisville Toll Bridge
  • Lower Trenton Bridge
  • Calhoun Street Bridge

About Harrah & Associates, Inc.

Company History

Since 1955, Harrah & Associates, Inc., has provided insurance to families, individuals and businesses. We identify the unique needs of our clients then develop affordable insurance programs to meet their needs.

As an affordable, independent insurance agency licensed in over 40 states, we work with dozens of regional, national and international insurance carriers to get our customers the best coverage at the best value. Our mission is to build strong client relationship, and we do so by developing risk control strategies, assisting in inventory and property valuations, and conducting consistent claims administration, coverage and contract reviews.

Don’t spend hours on the phone or internet browsing for a big brand you’ve seen a commercial for. Contact Harrah & Associates, and in a few minutes, we’ll find the best option for you. As brokers, our goal is to save you money and find you the best insurance coverage for your dollar.

Commercial Insurance Brokers

Our goal is to provide the best, low-cost small business insurance. The types of business insurance we offer include:

  • Car Insurance Brokers – Commercial vehicle insurance for business owners who have employees that operation a small number of company cars or an extensive fleet of trucks and vans
  • Business Income Insurance – Coverage in case you have to temporarily shut down business operations due to an incident
  • Business Owner’s Policy – Package insurance policy for small business that can include general liability, commercial property, commercial auto, workers’ comp, EPLI and more
  • Commercial Umbrella Policy – A form of coverage designed to supplement other business insurance policies in case you exceed benefits
  • Cyber Liability Insurance – Covers your business in the event of a data breach or cyber attack
  • Directors and Officers Liability Insurance – Protects boards of directors and officers against claims of wrongful acts whilst in office
  • Employment Practices Liability Insurance – Policy to protect employers against claims made by past or present employees who feel their rights have been violated
  • Small Business General Liability Insurance – Reduces the risk of financial loss for small businesses due to accidents, property damage, injuries, legal defense and slander
  • Professional Liability Insurance – Business insurance coverage that covers companies and workers against claims of negligence made by customers
  • Restaurant Coverage – Risk control services to protect businesses from claims over food spoilage, slips, falls, employee theft and vandalism
  • Workers’ Compensation – A Business policy that covers almost any accident, injury or illness that affects an individual while on the job

See All Business Policies

Personal Insurance Services

We offer the best Personal Auto Insurance – Affordable plans for drivers to protect for collision damage, bodily injury, property damage and more.

  • Renters Insurance – Coverage for renters belongings in their residence since they are not covered under their landlord’s policy
  • Rental Properties Insurance – A policy for landlords to protect them in case of property or resident issues that lead to a loss of rental income
  • Flood Insurance – Coverage for flood damage to your home and its contents
  • Boat Insurance – Policy that covers your boat and any damages to it and for those on it
  • Medical & Health Insurance Brokers – Health coverage for those who do not have a policy available through their work
  • Teen Drivers Insurance – Special auto coverage for parents with teen drivers

See All Personal Lines

Group Benefits

We offer the best group insurance for businesses so they can reduce their own tax liability while giving incentives to their employees. Here are the types of group insurance plans that our brokerage provides:

  • Long-Term Care Insurance – A long-term care insurance policy that helps cover the costs of care when you have a chronic medical condition and need care
  • Group Health Insurance Brokers – Health coverage for employers and employees to protect the whole workforce
  • Group Life Insurance – Company policy that gives staff peace of mind knowing that their families will be cared for if the worst happens

See All Group Plans